Corporate Welfare is today one of the fundamental pillars implemented by companies to improve the well-being of employees and collaborators and to incentivize brand image .
As we know, however, “good intentions” are often not enough: effective communication and functional tools are needed to make the services offered truly accessible.
Thanks to digital platforms, managing welfare services is now much simpler, faster and, above all, more customizable than in the past.
How come? What exactly is meant by "Welfare platform" and how does it work?
We could simplify the concept by saying that digital platforms are useful tools for companies to facilitate access and communication of employee welfare services, but in reality they are much more!
Let's try to better understand the real advantages and the crucial role of Welfare platforms today.
What is a Welfare Platform?
A Welfare platform is a digital tool that allows companies to optimize the management and offering of Welfare services for their employees.
Through an online interface - in fact - workers can access with extreme ease all the goods and services provided by the chosen company welfare plan, and use them in a personalized way, based on specific personal and family needs.
A modern solution to put the company and the staff in direct contact and demonstrate how much you care about the actual well-being of individual workers, simplifying the provision of benefits, incentives and services.
Said like this, it might seem like something very “abstract”, but it is not; the goal of Welfare platforms is - on the contrary - to be as pragmatic and functional as possible.
How does a Welfare platform work?
The operation of a Welfare platform is intuitive and designed to be easily accessible to everyone , both for the employer and for the employees.
Generally the customer (i.e. the company) chooses the platform configuration , based on the services and benefits to be included in the Welfare plan.
The platform is then customized according to the needs of the company and its workers.
Employees then receive personal credentials to access the online platform, where they can consult the benefits designed for them, including:
● training courses,
● reimbursement of school expenses ,
● sports and recreational activities (to be carried out during free time ),
● health and welfare services ,
● and much more…
All employees can select the desired benefits and independently manage their budgets based on their needs, while the platform keeps track of the remaining credit and the uses made.
Corporate Welfare Platforms: the advantages for companies
Implementing a Welfare platform undeniably offers numerous advantages for businesses too.
Companies can easily monitor the use of the platform thanks to detailed reports, thus ensuring maximum efficiency and transparency and having the possibility of updating the type of services offered at any time, based on actual user feedback.
What does this mean in the long term?
● Certainly greater employee satisfaction and loyalty , as offering personalized benefits significantly improves workers' well-being , reducing turnover and increasing engagement .
● Improved management efficiency , because the platforms simplify the organization, monitoring and communication of Welfare plans with a single tool, eliminating manual processes and saving time.
● Furthermore, a well-structured Welfare plan improves the company image and Employer Branding , attracting talent and positioning the company as an employer attentive to the well-being of its employees, promoting an increase in productivity in the medium/long term.
All this, without obviously canceling all the economic benefits already normally associated with Corporate Welfare, which enjoys tax breaks, convenient for both companies and employees.
Read also the article on Welfare Marketing and the digitalization of Welfare to learn more!
Welfare Experience: an easy and intuitive tool is needed
As we were saying, to promote an even more inclusive approach , it is essential to offer - through the platform - a service that is accessible to all: but how can we do it?
The user experience (UX) of the platform is fundamental for this purpose, to guarantee a simple and highly customizable Welfare Experience.
A Total customization of the platform also allows you to adapt it to the style, values and needs of the company.
Being able to offer constant support, with dedicated assistance, guarantees an impeccable user experience, capable of truly putting people at the center !
While on the one hand the interface user-friendly makes it easy to use, on the other hand the wide range of tailored services and benefits improves the personal and professional life of workers.
In other words, relying on a well-structured platform makes Corporate Welfare a more concrete and accessible reality, improving the climate in the work environment and the well-being of employees in an intuitive and interactive way.
Thanks to increasingly more solutions smart , companies can optimize time and resources, offering high-value services to their employees, because welfare is not just a benefit, but a way to build a more sustainable, competitive and people-oriented company.